Wasafiri is a consultancy and institute helping leaders and organisations tackle the toughest problems.

Trying to work out if the money spent on development projects has made a real difference is hard; when this money is directed at sensitive and intangible goals like countering violent extremism (CVE), this gets even harder. CVE programmes, by nature, are designed with ambitious goals; they often seek to reduce or eliminate the violent extremist threat in a specific area, which is seemingly impossible to prove. So how, then, do we try to identify any sort of impact or changes in CVE programmes and attribute these changes to specific interventions?

Since inception, Wasafiri has understood profit as a goal secondary to achieving wider social value. Through the rigorous B-Corp certification process, this has now been formally recognised, joining the ranks of highly respected companies such as Patagonia and Ben & Jerry’s.

What do you do when faced with a problem so vast so complex and so confusing that you can’t really work out what’s going on and have little idea what to do or where to start? The short easy answer is – you don’t work on it; the longer, harder answer is you work on the conditions that create the problem.