The world is not short of models for systems change. Many of these models are right and a few of them are useful. The World Business Council for Sustainability (WBCS) has just published a brief on ‘Unlocking systems transformation’ (LINK here) – which falls well into the ‘useful’ category.
Since inception, Wasafiri has understood profit as a goal secondary to achieving wider social value. Through the rigorous B-Corp certification process, this has now been formally recognised, joining the ranks of highly respected companies such as Patagonia and Ben & Jerry’s.