Trying to work out if the money spent on development projects has made a real difference is hard; when this money is directed at sensitive and intangible goals like countering violent extremism (CVE), this gets even harder. CVE programmes, by nature, are designed with ambitious goals; they often seek to reduce or eliminate the violent extremist threat in a specific area, which is seemingly impossible to prove. So how, then, do we try to identify any sort of impact or changes in CVE programmes and attribute these changes to specific interventions?

Since inception, Wasafiri has understood profit as a goal secondary to achieving wider social value. Through the rigorous B-Corp certification process, this has now been formally recognised, joining the ranks of highly respected companies such as Patagonia and Ben & Jerry’s.

As practitioners of preventing violent extremism (PVE), our aim is to reduce the drivers and enablers of extremism, whatever they may be, and in doing so, reduce the willingness to engage in or support violent acts against ‘the other’. As empathy is traditionally associated with lower propensities towards violence, this has led to the fostering of empathy as a program goal in some PVE activities. Messaging and alternative narratives are often included in PVE programming in pursuit of this aim.